Cal Newport One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a superpower in our increasingly competitive 21st-century economy. And yet, most people have lost the ability to go deep - spending their days instead in a frantic blur of email and social media, not even realizing there's a better way.
In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules", for transforming your mind and habits to support this skill.
A mix of cultural criticism and actionable advice, Deep Work takes the listener on a journey through memorable stories - from Carl Jung building a stone tower in the woods to focus his mind to a social media pioneer buying a round-trip business-class ticket to Tokyo to write a book free from distraction in the air - and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide for anyone seeking focused success in a distracted world.
Cal Newport In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.
Not only is the cliché flawed - pre-existing passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping.
After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.
Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.
In other words, what you do for a living is much less important than how you do it.
With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you", Cal Newport's clearly written manifesto is mandatory listening for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.
So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.
Cal Newport In the early 1980s, IBM decided to deploy an internal email system. In typical careful IBM fashion, they began by measuring employee communication, so they could estimate how many messages would be sent on the new system. Based on this research, IBM provisioned a $10 million mainframe to run their email server — an amount of processing power that should have easily handled the typical volume of intra-office interaction.